New national cross-industry plastics recycling campaign launched


A campaign that aims to increase the collection of plastics packaging for recycling has been launched.

Led by Recoup, Pledge 4 Plastics is backed by companies and organisations including Coca Cola Enterprises, Marks & Spencer, Unilever, Nestle UK, Veolia, Closed Loop Recycling, Valpak, Kent Resource Partnership, WRAP and Defra.


With all UK local authorities providing a service for recycling of plastic bottles, the Pledge 4 Plastics campaign is urging people to make a promise to recycle just one extra plastic bottle per household per week.

Resources Minister Dan Rogerson said: “The UK has made tremendous progress on recycling over the last 10 years, building a stronger circular economy and greener society, and this reflects a lot of hard work from industry and local authorities, alongside a desire from residents to do more.

“This is another great initiative to boost the recycling of plastic packaging which has our full and ongoing support. I’ve already made my pledge and encourage others to sign-up and to do their bit.”

One thousand limited edition phone covers have been produced by designer Abigail Ahern from 80 per cent recycled plastic bottles and will be used to reward people who make the pledge.

Recoup chief executive Stuart Foster (pictured with Dan Rogerson) said: “The Pledge 4 Plastics campaign aims to encourage people to think and act differently and rewards them for doing so. We want to highlight how great things can come from recycling plastic.

“The fantastic phone cover that Abigail Ahern has designed for the campaign is just one example of what can become of recycled bottles.”

To pledge or find out more visit,, tweet @pledge4plastics or like the Pledge 4 Plastics facebook page.