New recycling ‘Cup Fund’ launched by Starbucks and Hubbub

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Charity Hubbub has announced a new grand fund financed by coffee chain Starbucks that aims to be a driving force for paper cup recycling across the UK.
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Charity Hubbub has announced a new grand fund financed by coffee chain Starbucks that aims to be a driving force for paper cup recycling across the UK. 

The new ‘Cup Fund’ is possible due to the 5p charge on disposable coffee cups introduced by Starbucks in its stores. 

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This charge has seen reusable cup use increase from 1.8% nationwide to over 5% on all hot drinks sold, with the proceeds being donated to Hubbub to carry out environmental projects that increase recycling, as well as studies into consumer behaviour on the issue. 

Hubbub founder and chief executive Trewin Restorick will be speaking at The Recycling Event on 2 July about how councils can maximise recycling rates and the quality of material collected. Info: https://www.therecyclingevent.com/

The Fund will support at least ten recycling projects around the country with grants between £50,000 to £100,000 available to suitable projects.  

Hubbub will provide ongoing guidance and advice to the winning programmes to help them deliver infrastructure with long-term benefits, and is also calling on local authorities, recycling firms, property owners and social enterprises to submit applications.  

The Cup Fund is a ‘significant step’ in Hubbub’s drive to reduce the environmental impact of paper cups and for Starbucks to find new ways to get cups into recycling waste streams once they have left its stores.  

Both Hubbub and Starbucks have said that they recognised recycling is only part of the solution and encouraging more people to drink from reusable cups is environmentally preferable.  

Hubbub has said that its aim is that the fund will stimulate other large-scale cup recycling schemes and make it easier for people to recycle paper cups across the UK.  

Paper manufacturer James Cropper worked with Hubbub on the LeedsByExample scheme, and through its CupCycling technology, it is upcycling disposable coffee cups.

James Cropper market development manager Richard Burnett said: “The launch of The Cup Fund marks a step change, taking the fantastic work being done in smaller pockets around the UK to a much larger, national scale. Having created the world’s first method of upcycling used coffee cups, we see the enormous value in that waste stream, and we know  it can be turned into fantastic, premium paper and packaging. 

“With the capacity to upcycle 500 million coffee cups per year, we can offer a significant part of the solution to how the country creates value from single use cups. We are ready and waiting to work in partnership with the grant winners who choose CupCycling for their schemes.”

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