New study finds packaging makes up a quarter of Easter egg weight

Picture:- taken by Mikey:

A new study by Which? has found that packaging makes up a quarter on average of the total weight of best-selling Easter eggs. 

The investigation has compared the top 10 best-selling branded Easter eggs by weighing their packaging, so customers can be made aware of which product has the least cardboard and plastic to dispose of. 


According to the results, Thornton’s classic large egg uses the most packaging compared to other eggs examined, making up 36.4% of its total weight.  

This was followed by: 

  • Lindt Lindor milk chocolate egg – 28.1% 
  • Mars milk chocolate Easter egg – 25.5% 
  • Cadbury Crème giant egg – 25.1% 

The egg with the least amount of packaging that Which? found was the Cadbury Twirl large Easter egg, made up of just 18.8% of the total weight and packaged mostly in cardboard meaning it can be recycled.  

Easter eggs have made headline news before due to how much impact they have on landfill. But with manufacturers making sustainable changes, near enough all the packaging Which? looked at in the study could be recycled. 

The only things that could not be recycled were the chocolate bar wrappers and plastic windows.  

Which? director of research Nikki Stopford said: “The UK produces around 11.5 million tonnes of packaging waste every year, and much of this comes from food and drink packaging. Our investigation helps shoppers wanting to cut down on their waste make better decisions this Easter. 

“It’s great to see that some manufacturers have taken on board concerns about excessive packaging and that chocolate lovers can enjoy their eggs without too much compromise.” 


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