Packaging compliance scheme Valpak and industry standard for recycling labelling OPRL have joined forces to support their overlapping memberships
This new partnership will help to ensure that packaging is easily recyclable, with clear labels to engage consumers to recycle.
Valpak data’s will be used by OPRL to improve its services for packaging producers and to encourage consumer participation in recycling.
This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here
OPRL chair Jane Bevis said: “We are constantly looking for ways to add value to our membership and this new alliance with Valpak is the latest drive to achieve this. By ensuring that packaging reviews are underpinned by accurate data and analysis, our two organisations can give the best – and consistent – advice on improving recyclability across a member’s packaging range, and on engaging consumers in actually recycling.”
The new alliance also means that Valpak’s members will be able to access a fully aligned service on recyclability and labelling of their packaging within Valpak’s data portal.
Valpak chief executive Steve Gough said: “We are delighted to be working closely with OPRL in order to support both the increased recyclability and recycling of packaging. Through this alliance, we will be able to offer our members a detailed assessment of the recyclability of their packaging, supporting them to identify those areas for targeted improvement and monitoring the changes made.
“Valpak is also pleased that it can support OPRL’s new recycling app initiative through the inclusion of our bring site location database www.recyclemore.co.uk, therefore contributing to boosting consumer engagement in recycling.”