More than 250 companies are now members of the On-Pack Recycling Label (OPRL) scheme, with a new sign-up every few days throughout 2018.
So far this year, more than 60 new members have joined, including:
• Small businesses Jing Tea and The Booja Booja Company
• Luxury retailers Fortnum & Mason, and Harrods
• Specialist producers Albert Bartlett, Aston Manor Cider and Surrey Copper Distillery
• Sustainability data analysts ecoVeritas
• Packaging company Greiner and specialists Colpac
• UK food manufacturers Cranswick and Moy Park
• Global brand McCain.
This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here
OPRL executive director Stuart Lendrum said: “We have experienced the perfect storm, with OPRL’s expanding services and membership categories opening up just as public sentiment and political interest, inspired by Blue Planet II, challenged brands, retailers and the packaging industry to step up action on the design and recyclability of packaging, and to communicate this more effectively to consumers.
He added: “With UK Government backing and UNEP recognition as international best practice, our labels give the same simple, consistent advice to consumers whether you’re a tiny start up or an established global giant.
“This autumn sees new services coming online supporting recyclable packaging design, and piloting our consumer recycling app, enabling all members to demonstrate their responsibilities as producers. That’s an irresistible offer in the current trading environment.”