Drinks brand PepsiCo has announced that it is aiming to achieve 50% recycled plastic (rPET) in its bottles by 2030 across the European Union, with an interim target of 45% by 2025.
This target is more than triple the amount of recycled plastic it uses (13% in 2017), equalling to over 50,000 tonnes of rPET.
The announcement comes in support of the European Commission’s voluntary recycled plastics pledging campaign to ensure than by 2025, ten million tonnes of recycled plastics are used to make new items in the EU market.
PepsiCo’s aim covers all countries expected to be members of the EU in 2025, and all the company’s beverage brands in PET, including Pepsi, Pepsi Max, 7UP, Tropicana and Naked.
This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here
This announcement builds on the brand’s global Performance with Purpose vision, which includes a goal to make 100% of its packaging recyclable, compostable or biodegradable, by 2025.
PepsiCo Europe Sub-Saharan Africa president Silviu Popovici said: “Developing an effective, long-term approach to sustainable packaging requires a multifaceted effort, and PepsiCo is committed to collaborating with the many stakeholders involved to ensure it succeeds in developing a Circular Economy for plastics into the future.
“With serious under-capacity in the supply of affordable recycled plastics suitable for food packaging, we call on public and private stakeholders in the recycling system, including the European Commission, to join us and make the needed investments to expand recycling capacity. Provided the right progress is made on increasing packaging recovery rates, and improving reprocessing technology, we will look to go even further than our current commitment.”