New research has found that the number one issue for British shoppers in the next decade will be to reduce plastic packaging and use more recyclable material.
The research carried out by ThoughtWorks and reported in The Guardian, found that 62% of the 2,000 people surveyed were worried about the need to reduce plastic packaging and use materials that are recyclable.
However, 57% said price would be the main factor for their purchases in the next 10 years.
This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here
ThoughtsWorks director of retail strategy Kevin Flynn said the research showed that consumer behaviour is changing, and retailers and supermarkets need to adapt to this.
He said: “What is emphatic, and a little surprising, from our research is how well people can see what’s coming next. The days of pushing a trolley around a big warehouse, buying over-packaged goods and chasing value offers are numbered.
“Consumers have more and more choice about how to shop and there will be new entrants coming into the market in the next 10 years. The whole retail industry is acutely aware that it needs to be nimble and move quickly to respond to this changing environment.”