Following Pret A Manger’s 50p discount for customers who bring in their own reusable coffee cups, the company’s chief executive Clive Schlee, has proposed a 10p return on each Pret plastic bottle given back to their teams to recycle.
According to the Pret boss, it is estimated that in Britain just over half of the bottles that are sold are recycled, while places like Denmark and Germany have seen recycling rates increase to more than 90% after introducing a deposit return scheme.
From this, he suggested that Pret would add 10p to plastic bottle prices and return 10p for each Pret bottle given back to its teams to recycle.
The aim, he said, is to understand how many bottles are returned and to see if it encourages more consumers to opt for a reusable bottle.
He added that it will reinvest any unclaimed deposits in sustainable work in the future.
The chief executive said: “It will take time to eliminate unnecessary plastic, but I hope this sort of initiative will bring that day forward by drawing attention to the issue and stimulating new ideas.
“We’d like to trial a deposit scheme this April in Brighton. We’ve chosen Brighton because we have three busy shops there and we know the local people are highly attuned to the environment. If it is successful we could extend the scheme across the country during the Autumn of 2018.”
He added that although it still has lots to do to improve the reduction and recycling of its packaging, customers have been supportive and are buying reusable bottles and making use of their free waster stations.