Food manufacturer Princes has announced that it will use 30% recycled material in all HDPE bottles used for chilled juice drinks.
The company will use 30% recycled HDPE in its Princes Real brand and other retailer own label products, totalling to around 18 million bottles annually.
This announcement follows Princes action to implement 51% recycled PET across its drinks and oils products by September this year.
Princes corporate relations director David McDiarmid said: “We are pleased to have achieved this further milestone in the recycled content of the plastics we use. Following on from our recent announcement on PET bottles we have a strong position on the recycled content in our drinks business. Our ultimate goal is to reach the maximum possible recycled content for all the plastics we use as soon as we possibly can.
He added: “We hope there will be an improvement in the feed stock of plastics to the UK recycling industry as collections improve, consumers recycle more and technology advances.”
Princes has said it is committed to ongoing packaging reduction projects, with one resulting in a 200 tonne decrease in the use of PET last year.