PUMA and First Mile to launch sustainable sports collection

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Puma
Sports firm PUMA has announced that it is launching a sustainable sportwear collection with First Mile.
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Sports firm PUMA has announced that it is launching a sustainable sportwear collection with First Mile, a company that helps communities in Haiti, Honduras and Taiwan by collecting plastic bottles produce recycled polyester.  

First Mile supports more than 4,000 people in its collection networks by recovering plastic bottles that would have ended up in landfills, canals and on the streets of those communities.  

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Using the bottles as a raw material source, First Mile has produced more than 300 tonnes of recycled yarn in 2018.  

PUMA global director of brand and marketing Adam Petrick said: “Plastic pollution is one of the most pressing environmental problems the world faces today. That is why we are very excited to join First Mile and be a part of the solution while supporting low income communities and transparency in supply chains.” 

The new PUMA x First Mile collection will include shoes and clothing that feature outdoor elements and utility pockets.  

By buying the products, customers will be supporting responsible sourcing, and a global social and environmental impact.  

PUMA has also set out several targets in its 10FOR20 campaign, and recently announced that its 2020 target for the use of sustainable cotton was reached two years ahead of schedule.  

First Mile director of partnerships Kelsey Halling said: “We are thrilled to welcome PUMA to join a group of bold, innovative brands leading the way in responsible sourcing. The PUMA x First Mile collaboration will positively impact lives by giving value to plastic waste.” 

The PUMA x First Mile collection will drop in Q1 and Q2 of 2020. 

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