Recyclable women’s shaving razor to launch in Boots

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Women’s subscription shaving firm FFS has announced that it is bringing its recyclable shaving razors to 245 Boots stores across the UK this summer.  

FFS specialise in eco-friendly shaving items and is the first women’s-only razor brand to launch in Boots in 10 years. 

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There is a dedicated Design for Lifecycle Theatre at The Recycling Event on 2 July. Speakers include TerraCycle, Waitrose, WRAP and many more. Info: https://www.therecyclingevent.com/

Its rose gold razor was the first bespoke women’s razor to be made with a recyclable metal handle, as prior to its launch, these razors were exclusively manufactured with plastic handles.  

The firm has said it has always been committed to reducing waste, with all FFS subscription boxes being produced using recycled carboard.  

FFS has also introduced a blade recycling scheme, which allows its customers to send back their used blades for the company to recycle safely. 

The company has said it “stands out against most other women’s razor brands” who use single-use plastic blister packaging, as it is developing retail packaging that uses only sustainable materials, making it plastic-free, vegan-friendly, fully recyclable, cruelty-free and FSC approved.  

FFS co-founder Briar Keen said: “As a small British business that’s not even four years old, it’s going to be a huge moment for us to see our products on the shelves of Boots stores across the country – standing out amidst a sea of plastic razors in plastic boxes. We’ve always believed that women’s shaving products could be better looking, better performing and better for the environment – without breaking the bank. Knowing that Boots also value the same things, means a huge amount to us. We hope that customers on the high street love us as much as they do online.” 

The firm launch in Boots on Monday 24 June and will continue to offer the shaving products and subscription services online.  

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