Renewi and Beautiful Cups recycle 11 million coffee cups


Waste company Renewi has collaborated with international cup company Beautiful Cups to give a new life to around 11 million disposable coffee cups in the Netherlands this year. 

Made from 95% paper/cardboard and 5 % plastic (PE), Renewi collects the cups in bags from businesses throughout the Netherlands. They are then taken to Renewi’s Breda site to be baled before being sent to processing partner WEPA. 


WEPA then separate the PE interior from the cardboard exterior. Once separated, the paper is recycled into toilet paper and the PE plastic is recycled separately.  

The cups are Forest Stewardship Council (FSC) certified and for every 7,000 cups that are recycled, a new tree is planted in the Sumatra rainforest in Indonesia.  

So far, more than 3,000 trees have been planted, with the aim of reaching 10,000. 

It is hoped this will create a CO2 reduction of more than 13,000 tonnes.  

In the next three years, the two companies said they expect to increase the quantity of cups recycled to more than 50 million annually. 

This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here

The Beautiful Cups concept will be available in ten countries next year and will support the world’s three largest rainforests.  

Renewi managing director of commercial waste Otto de Bont said: “By working with Beautiful Cups we offer our customers a sustainable concept that brings Renewi’s purpose to life – giving new life to used materials by recycling and recovering waste into valuable secondary raw materials.  

“It is a completely circular process as the products made from the cups can be supplied back to the original customer, in addition to making a difference to our planet through planting new trees in our largest rainforests.” 

Beautiful Cups chief executive Robert Wolff said: “The aim of the circular collaboration between Renewi and Beautiful Cups is to support companies and organisations in achieving their sustainability goals. Together with Renewi we not only ensure that the coffee cups are processed in a sustainable way, but also contribute to the preservation of the rainforest.” 

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