Drinks manufacturer Lucozade Ribena Suntory (LRS) has announced that it is redesigning its Ribena bottles by reducing the full printed sleeves and increasing the transparency.
This is part of the company’s commitment to ensure all its packaging is fully recyclable within the UK recycling system.
The manufacturer has appointed industrial design agency Seymour Powell to lead the redesign.
There is a Design for Lifecycle Theatre at The Recycling Event. Speakers include WRAP and TerraCycle. Book your ticket now: https://www.therecyclingevent.com/
By reducing the sleeves and improving the transparency of the bottles, automated sorting machines in UK recycling centres will be able to better identify the packaging and ensure that each bottle has the best chance of being recycled back into plastic bottles.
LRS has already pledged to ensure 100% of its plastic packaging is reusable, recyclable or compostable by 2025.
Ten years ago, Ribena became the first UK soft drinks brand to use bottles made from 100% recycled plastic, which has prevented 40,000 tonnes of additional plastic from being produced, said the firm.
LRS has also taken steps to ensure its new drinks such as Lucozade Sport Fitwater and Ribena Frusion, are designed with bottle-to bottle recycling in mind.
The latest launch from the Gloucestershire-based manufacturer have sufficiently transparent labels, meaning they can be fully recycled. Ribena Frusion is also manufactured in 100% recycled plastic 420ml bottles.
LRS director of external affairs and sustainability Michelle Norman said: “Lucozade Ribena Suntory takes its sustainability commitments very seriously and we are extremely proud to be announcing this packaging redesign to ensure our brands continue to be as sustainable as possible. While we continue to make positive changes to our brands it is important that wider changes are made by companies like us, government and industry to ensure recycling rates in the UK can continue to increase.”
WRAP director Peter Maddox said: “As a founding member of The UK Plastics Pact, I am pleased to see Lucozade Ribena Suntory taking further proactive steps to minimise its impact on the environment. This redesign will help the reprocessing of their drinks bottles and shows that the company continues to take sustainability seriously. I look forward to seeing the results.”
Lucozade bottles were picked out two years ago on the BBC by The Recycling Association chief executive Simon Ellin as one of the hardest items to recycle.
But now he is welcoming the efforts made by Lucozade Ribena Suntory.
He added: “A few years ago, we criticised Lucozade bottles for being one of the most difficult items to recycle. I am very pleased to see Lucozade Ribena Suntory making efforts to ensure their bottles are more recyclable.”
The company has made several investments to ensure its manufacturing process is as sustainable as possible. In 2010, it invested £70 million to bring bottle production into its Gloucestershire factory, to help reduce its carbon footprint.
LRS is calling for additional action from Government and industry to ensure the UK can become a leader in sustainability. It believes that consumers should be helped to change their relationship with plastic, and to view it as a resource and recycle it.
It said that more must be done to improve the UK’s existing recycling infrastructure so that recyclable products can be recycled. From this, it is supporting the principle of a UK-wide Deposit Return Scheme to increase recycling rates.