Bakery Roberts has announced that it is making the packaging for its bloomer range 100% recyclable for household kerbside collection bins.
While the plastic on many of its wrapped bread is recyclable, few local authorities collect it as part of its services, leading consumers to take it to recycling points in supermarkets to be recycled alongside plastic carrier bags.
The bloomer packaging was 85% recyclable when it was rolled out a year ago, and has now been made 100% recyclable by replacing the polypropylene plastic window with PET.
This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here
Products that will be wrapped in this new recyclable packaging include Heroic Wholemeal, Wonderous White and Seriously Seeded, and will be launched in stores from mid-October.
The company said that this was the first step in making all of its packaging 100% recyclable or compostable.
Roberts managing director Stuart Spencer-Calnan said: “We’re passionate and committed to not only doing our bit to help everyone live more sustainably, but also ensuring we are true to our ethos. This means being relevant and meeting the needs of our millennial consumers, to whom sustainability is a very important and impassionate issue.”