RPC Design has created a grading system that can provide an easy visual guide to the sustainability credentials of each new pack it creates.
The subsidiary of plastic manufacturing firm RPC Group already uses a sustainability checklist for all its projects to ensure it is designing for a circular economy. It takes into account lightweighting, reuse and the incorporation of recycled material, as well as the overall recyclability of the pack.
From this, RPC Design has adopted a similar approach to the energy and efficiency rating used for products including electrical appliances, boilers and double glazing.
The grading scale is based on the Recyclass system, which was created by the Plastics Recyclers Europe organisation and provides definitions of how recyclable a piece of packaging is on a scale of A to F.
Additional symbols for lightweighting, reuse and recycled material have been devised and included into the grading system
RPC Design manager Brian Lodge said: “Our new grading scale enables customers to see very easily how we have considered all the options in making their product more ‘circular’, particularly in terms of its suitability for recycling.
“It also helps us to identify areas during the design process where earlier decisions may have impacted on the overall sustainability of the pack and therefore make adjustments to further improve its environmental profile.”