Smurfit Kappa join forces with Plastic Soup Foundation to encourage sustainable packaging

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Smurfit Kappa Europe chief executive Saverio Mayer
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Packaging company Smurfit Kappa has revealed that it is working with the Plastic Soup Foundation (PSF) to address the growing need for sustainable packaging. 

The PSF is a Dutch organisation which campaigns for an end to marine pollution, with the term ‘soup’ referring to the impact of plastic pollution on the oceans.  

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A strong connection exists between the PSF’s aim to stop the plastic issue at the source, and Smurfit Kappa’s Better Planet Packaging initiative, which addresses the challenge of packaging waste and litter that ends up in the oceans and landfill.  

The packaging firm recently hosted an event organised by the PSF with the theme: Changing the future of packaging. The event attracted retailers, producers and banks, and explored topics relating to sustainable packaging. 

PSF innovations and solutions manager Harmen Spek said: “We have long been familiar with Smurfit Kappa’s sustainability credentials but were even more interested in working with them when we read about how much they are doing to create paper-based alternatives for plastic.” 

Smurfit Kappa Europe chief executive Saverio Mayer said: “An integral part of our Better Planet Packaging initiative is to collaborate with new partners like the Plastic Soup Foundation to inspire innovative new ideas and encourage change. The challenge of ocean pollution is something that can only be solved with open dialogue between multiple stakeholders. We were happy to facilitate last week’s event in our Global Experience Centre to drive awareness and sow the seeds for change.” 

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