Starbucks has announced that it is launching a 5p paper cup charge trial in 35 stores across London to examine whether customers will reduce their use of single-use paper cups.
The proceeds from the 5p charge will be donated to environmental charity Hubbub and will help track the impact of this three-month trial on consumer behaviour, helping to reduce waste and encourage the use of reusable cups.
Hubbub will also use the funds to support other innovative campaigns to reduce the waste across London.
Customers who use a paper cup will be charged an extra 5p for their coffee, but those that use a reusable cup will avoid the charge.
Research from Starbucks found that 48% of people surveyed said that they would carry a reusable cup, and since 2014, the coffee house has offered a £1 reusable cup to make it as easy as possible for customers to reuse at an accessible price.
Throughout the trial, baristas will also ensure all customers drinking in store are offered their drink in a ceramic cup.
Starbucks Europe vice president of communications Simon Redfern said: “We’re hoping that this charge will remind customers to rethink their use of single-use plastic-lined cups, as it has with plastic bags.
“We’ve offered a reusable cup discount for 20 years, with only 1.8% of customers currently taking up this offer, so we’re really interested in working with Hubbub to see how this charge could help to change behaviour and help to reduce waste.”