Supermarket Tesco has announced that it is removing “best before” date labels from nearly 70 fruit and vegetable lines to help reduce food waste.
This action follows a recent campaign by the National Federation of Women’s Institutes (NFWI) which found that less than half of respondents understood the meaning of “best before” dates.
The campaign also found that more than 70% of people involved in the poll correctly identified the meaning of “use by” labels, which have to be put on all foods where there is a safety risk if eaten after the specific date.
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Tesco head of food waste Mark Little said that he understands that consumers may be confused by the difference between “best before” and “use by” dates on food, which led Tesco to make this change.
He added: “Many customers have told us that they assess their fruit and vegetables by the look of the product rather than the ‘best before’ date code on the packaging.”
The fruit and vegetables include apples, potatoes, tomatoes, lemons and other citrus fruit and onions.