A plastic material made out of greenhouse gases could end up being used by The Body Shop for its packaging.
The Body Shop has revealed that it will work with California’s Newlight Technologies to develop its AirCarbon product to reduce oil-based packaging across its range by 70% by 2020.
AirCarbon is a thermoplastic material that is created from air and captured methane emissions.
The Body Shop International international director of corporate social responsibility Christopher Davis said: “The Body Shop is a company that has pioneered different ways of thinking, a legacy we’re immensely proud of.
“We want to take action to reduce our impact on the plant, radically reinterpreting the way we sell and buy cosmetics and how our customers use them.
“We are inviting global experts to support us in achieving this goal, a journey that will ensure 70% of our product packaging does not contain oil-based plastics by 2020.
“The impact of our research commitment with Newlight we hope will support the global business in increasing resource efficiency of product packaging, providing access to new ways of buying and using The Body Shop products and services and increasing the perceived value of packaging and materials.”