WRAP has released its third consumer survey on the attitudes of UK citizens towards buying, using and disposing of clothes.
The 2017 survey is aimed at helping WRAP, its partners and signatories to the Sustainable Clothing Action Plan, gain insights into consumer perspectives.
Results from the survey show that although consumers find factors such as made to last, ethically produced and low environmental impact important to them, they are less likely to look for these qualities when buying.
Other findings show that the importance of machine washing at low temperatures has increased on the previous year, from 34% to 41%, with 39% looking for this factor when buying, compared to 26% in 2016.
When it comes to usage and care for the clothing, figures show that 17% know how to replace a zip, 39% know how to patch a hole and 75% know how to sew on a button.
The report stated that 77% of 18-34 year olds wanted to learn a new skill in this department.
In the disposal section of the survey, it found that 51% of clothes from people aged 55+ are likely to donate their clothes to a charity shop, followed by 36% for 18-34’s.
The overall percentage of clothing going to charity totals at 59%, with 6% going into the general waste.
WRAP spoke to over 2,000 people, with the sample designed to be representative of the nation.
Questions on the survey included age, gender, ethnicity, location and children at home.