Charities including Comic Relief are set to benefit from a partnership between Unilever UK and Greenredeem that will encourage more recycling.
Unilever brands such as Persil and PG Tips, that are already working with Comic Relief, will invite Greenredeem members to donate points earned through recycling efforts to Comic Relief.
The ongoing partnership between the two organisations aims to support partner charities and drive recycling rates higher towards the European Union 50% target by 2050.
With 135,000 members, it is hoped that Greenredeem donations will raise an extra £20,000 ahead of Red Nose Day on 13 March. It is also hoped that 1,000 tonnes of material will be recycled instead of sent to landfill.
Secondary Commodity Markets 2015 – the conference for buyers and sellers of recyclable materials takes place on 3 March 2015 in London. Find out more here
Unilever Project Sunlight marketing manager Anna Owen said: “We’re so excited to work with Greenredeem to drive recycling rates in the UK. It is shocking how far the UK lags behind other nations and we see incentivising positive action as a key mechanic to move rates forward, to meet and hopefully smash 2020 target levels.
“To drive behaviour change we know you need to make it easy, fun and rewarding to do the right thing – and that’s just what the Greenredeem platform offers. We hope that through the partnership we can educate our consumers that they can recycle more Unilever product packaging than they may realise.”