Veolia and Nestlé partner to collect plastic waste in 11 countries

Major firms have signed up to a new activation hub launched by the World Wildlife Fund, which will aim to help fight the issue of plastic pollution.

Food manufacturer Nestlé and recycler Veolia have announced a partnership that will cover plastic waste collection, sorting and recycling in 11 priority countries in Asia, Africa, Latin America and Europe. 

The partnership will particularly focus on flexible plastic packaging. 


Numerous technologies will be explored to find viable recycling models in the various countries. For example, chemical recycling, which produces plastic similar in quality to virgin plastic. 

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These technologies will help Nestlé expand the proportion of recycled content in its packaging, with the aim of reaching 35% recycled content in plastic bottles, and 15% in all packaging produced by 2025.  

Nestlé executive vice president operation Magdi Batato said: “Plastic waste is a challenge that requires an ecosystem of solutions all working simultaneously. This partnership is another specific step to accelerate our efforts in addressing the critical issue of plastic waste. Leveraging on Veolia’s technology and expertise, we will start with pilot projects in multiple countries, with the intention of scaling these up globally.” 

Veolia senior executive vice president development, innovation and markets Laurent Auguste said: “Our partnership with Nestlé will contribute to a more circular plastic economy. Our expertise in resource recovery and recycling has positioned us to tackle this issue with global brands and other value-chain actors, across all continents. It is urgent to move towards more recycling and we are proud to help our customers innovate to improve our quality of life and at the same protect our planet and its resources.” 

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