Retailer Waitrose has revealed that it has achieved its target to remove black plastic from hundreds of items as part of its overall aim to phase it out from all its own-label products.
It has now removed hard-to-recycle black plastic on its fresh meat, fish, poultry, fruit and vegetables, with the retailer stating that this has amounted to the reduction of over 1,300 tonnes of black plastic annually.
This progress means that Waitrose is more than half-way to reaching its goal to remove this plastic on all its own-label products by the end of 2019.
Waitrose head of corporate social responsibility, health and agriculture Tor Harris said: “Eliminating black plastic is a priority for us. While removing it we have also taken the opportunity to reduce the amount of plastic of any colour by removing trays from fruit and veg like apples, broccoli and pak choi.
“We are making progress all the time and are determined to maintain our momentum which is why we’re now looking at ready meals and other products so we can achieve our aim of removing all black plastic from our own-label products by the end of 2019.”
An example of packaging innovation to ban the use of black plastic includes the retailer’s Duchy organic tomato packaging which partly used punnets made from tomato vines that would have gone to waste, with recycled cardboard.