Home Intelligence Intelligence Paper Walkers crisps trialling new paper-based flexible outer packaging

Walkers crisps trialling new paper-based flexible outer packaging

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Multipacks of Walkers crisps may soon have paper-based flexible outer packaging if a trial proves successful.

Around 300,000 six-pack multipacks of sea salt and cheese and onion crisps will use the new paper-based packaging.

These will be stocked in 800 Tesco stores across the UK.

Walkers senior marketing manager Rachael Smith said: “With this latest trial, people can buy a selection of Walkers Baked multipacks in paper-based outer packaging that can be easily and widely recycled with regular recycling at home.

“Feedback is so important in helping us deliver the best possible experience for consumers, and we can’t wait to hear people’s thoughts when the packs land in stores.”