Tea, coffee and cocoa retailer Whittard of Chelsea has redesigned its online packaging to 100% cardboard and enabling it to remove plastic air pillows.
The cardboard is certified by the Forest Stewardship Council and is easily recyclable. The packaging design uses eco-friendly vegetable and water-based inks.
By removing the air pillows, over five tonnes of plastic per year is no longer required.
Whittard of Chelsea ecommerce operations executive Mark Helling said: “At the end of last year, we recognised the need for a web packaging solution that better represents our brand, is 100% sustainable and gives our customers a really exciting unbox experience. The collaboration between our in-house studio, marketing team and Lil Packaging has resulted in a huge leap forward in terms of the customer journey – and it’s kinder to the environment.”