Supermarket Sainsbury’s has introduced a new scheme that will enable customers to recycle Easter egg packaging in stores.
The specially designed Easter recycling facility will allow customers to recycle all elements of the packaging including plastic, film, card, foil and ribbon.
In particular, the rigid plastics that are not always collected by local authorities will be collected by the supermarket for recycling.
It is initially being launched at around 50 stores in the south of England.
Sainsbury’s head of sustainability, engineering, energy and environment Paul Crewe said: “We’re proud to be the first to offer this cracking recycling facility to our customers and colleagues.
“Recycling is an important part of Sainsbury’s environmental commitment which we’re taking further than ever – sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues to recycle.”