The industry-funded MetalMatters recycling communications campaign has received backing from Environment Secretary Owen Paterson.
As it launched new campaigns in Lewisham, Shropshire and Glasgow, Owen Paterson, who is also MP for North Shropshire, gave his support to the launch of the campaign in his constituency.
He said: “This is an excellent campaign to encourage households to recycle their metal packaging and one I’m keen to support. I’m looking forward to seeing some positive results from the people reached by all three of these campaigns.”
The expansion of MetalMatters to the three new areas means that it now reaches another 360,000 households to reach a total of 2.3 million homes.
MetalMatters is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by the Aluminium Packaging Recycling Organisation (Alupro) working in partnership with local authorities and their waste management partners.
Alupro executive director Rick Hindley said: “Our local authority partners are continuing to experience positive results in increasing their recycling rates and reducing waste sent to landfill.
“The benefits of introducing the MetalMatters campaign don’t just stop at the increase in metal capture rates, but also allow local authorities to recover the campaign investment costs while also generating additional revenue streams that can be ploughed back into the communities they serve.
“To receive backing from the Secretary of State is a fantastic achievement for the campaign and is a true testament of the impact that MetalMatters continues to have on increasing the capture rate for metal packaging in kerbside recycling schemes, for those implementing the programme.”