Aldi is to package two own-label butter products in recyclable wrapping from June.
The budget supermarket said the paper-based solution represented “a UK supermarket first”.
Aldi will use the new packaging for its Specially Selected West Country and Yorkshire block butter lines from next month.
It said the move would help remove more than 10 tonnes of non-recyclable packaging from circulation each year.
Luke Emery, plastics and packaging director at Aldi, said: “We are committed to minimising plastic packaging at Aldi, and we are constantly exploring ways in which we can make a meaningful change to our products.
“Through the introduction of these new recyclable packaging innovations, we hope to help customers reduce plastic use when shopping for everyday items at Aldi.”
The supermarket recently replaced an outer plastic wrap on its Everyday Essentials cheese singles with paper packaging, a switch it says will eliminate 23 tonnes of non-recyclable waste per year.
In April Aldi transitioned its own-label soft drinks and water range to fully recycled plastic bottles across England and Wales.