A charity is trialling different messages to encourage students to recycle their waste when out and about.
Keep Scotland Beautiful is working with Strathclyde University on the eight-week initiative, which is funded by drinks giant Coca-Cola Europacific Partners Great Britain.
Research has shown that people often choose to dispose of their waste in the first bin they find rather than waiting for an opportunity to recycle.
The latest campaign is designed to test different messages and incentives to find out what drives the greatest behaviour change and environmental benefit.
Adverts will be installed on bus shelters and digital platforms while two reverse vending machines will be installed on campus.
Not-for-profit organisation Every Can Counts will lead an activity designed to educate students about the lifecycle of aluminium cans.
Keep Scotland Beautiful chief executive Barry Fisher said: “By asking the question ‘Have you bin smart today?’ in the campaign messaging we hope to make the point that the right bin does matter.
“Ultimately, we want to see people recycling more, reducing the potential for waste to be littered and capturing it so that we can live in a more circular economy. But to do this we recognise that we need to help make it as easy as possible for people – and we hope the findings from this campaign will shape those to come and truly shift our habits to become more sustainable.”
