The Alliance for Beverage Cartons and the Environment (ACE) UK has launched a campaign that seeks to increase carton recycling across the UK.
A year after opening the UK’s only dedicated beverage carton recycling plant, ACE UK’s ‘re:cartons’ campaign is designed to drive greater tonnages to the facility and raise awareness among local authorities and consumers that cartons can be recycled.
Over the last eight years, ACE UK representing carton manufacturers Tetra Pak, Elopak and SIG Combibloc, has worked with local authorities and waste management companies across the UK to increase collection of beverage cartons from 4 per cent in 2006 to 57 per cent currently.
ACE UK senior recycling manager Fay Dashper said: “Working closely with local authorities and waste management companies, we have achieved significant progress in increasing carton recycling in the UK over the last eight years, but there is still much to do.
“We decided to create a clear, easy to understand identity that everyone could immediately associate with beverage carton recycling as a platform to promote carton recycling across the country. Through this new identity we hope to increase the appeal and impact of our communications and improve understanding among our key audiences.”