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Diageo launch 100% plastic free paper whisky bottle

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black label paper bottle
The Johnnie Walker Black Label paper bottle that will be launched by Diageo in 2021

A 100% plastic free paper whisky bottle has been launched by drinks manufacturer Diageo.

In early 2021, Johnnie Walker whisky will be available in the paper bottle that is made from sustainable pulp.

It also contains a pulpable resin lining rather than plastic, and is fastened with an aluminum cap. Diageo therefore said that the bottle is 100% recyclable.

The bottle has been created through a new partnership with venture management company Pilot Lite through the launch of Pulpex Limited.

This new company, Pulpex, has been established with a partner consortium including Diageo, Unilever and PepsiCo with further partners expected to be announced later in the year.

Each of these partners expects to launch their own branded paper bottles in 2021.

Diageo chief sustainability officer Ewan Andrew said: “We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking.

“It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”

Pulpex’s technology, according to Diageo, will allow brands to rethink their packaging designs or move existing designs into paper.

The technology allows for a variety of plastic-free, single mould bottles that can be used across a range of consumer goods.

Frugalpac recently launched a paper-based wine bottle that contains a plastic lining.

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