DS Smith slashes plastic from Jacob’s Cream Crackers box

Jacob's Cream Crackers box - now with less plastic

Sustainable packaging giant DS Smith has slashed the amount of plastic in a box used for Jacob’s Cream Crackers by almost four-fifths.

The move has saved more than 370kg of carbon emissions, according to the global company.


After working with Jacobs producer Pladis, DS Smith reduced the amount of plastic in the familiar snack’s selection box container by 78 per cent.

The packaging, which is on shelf now, remains tamperproof and retains the same quality of print and branding, the firms said.

DS Smith change manager Paul Bridge said: “Now more than ever, consumers are concerned about the amount of plastic in their packaging.

“We were delighted to work with Pladis on new packaging for their iconic Jacob’s Cream Crackers.”

Pladis UK and Ireland packaging director David Guy said: “Redesigning our packaging was a big moment for us, especially as Jacob’s is such an iconic brand, which customers know and love.

“We were delighted to work with DS Smith, and they really hit our brief, finding a solution which worked with our current manufacturing set up without compromising on branding.”