WRAP chief executive Liz Goodwin has said that there is too much talk and not enough action to bring about the circular economy.
Speaking at the Resource event in London she said a circular economy will best equip future generations to deal with the planet’s resources.
She added: “Many are talking about the circular economy but few are taking action. This needs to change.
“So my message today is that this year has to be about delivering the circular economy on the ground.
“It means more people taking a leap of faith.”
Peter Mitchell from WRAP will be speaking about recycling and the circular economy at this event. Book your tickets now.
She highlighted examples such as Argos’ gadget trade-in scheme launched last year and Bandvulc’s service lease model for delivery fleet tyres as examples where large and small firms have begun circular economy actions.
In her speech, she also reflected on her time at WRAP before she steps down in June, noting that the UK had gone from a non-recycling nation to one that is now recycling a lot more.
But she also said that more needs to be done to bring greater consistency on household collections and more on WRAP’s work on this will be revealed on this in the summer.