OPRL to take recycling infrastructure into account on packaging recycling labels


Recycling label organisation OPRL has revealed that it will now take into account materials recycling facilities (MRF) and council collections on packaging labels.

Its newly formed Steering Group met on 3 July and recommended new rules be introduced before the end of the year.


This would include assessing MRF sortation processes and the likelihood of reprocessing into recyclate for use in packaging or other products.

OPRL director and chair of the Review Steering Group Stuart Ledrum said: “As the only evidence-based recycling label in the UK, it is essential to us that we have the right expertise and access to data on the Steering Group.  I’m delighted and very grateful that this impressive array of industry figures has agreed to give us their support in undertaking this review.  It will ensure a robust and credible process that both members and stakeholders can take assurance from.

“This review will not only ensure our labels reflect the whole recycling process for the first time, going beyond collections to sortation and reprocessing, it will also take us towards a binary labelling system, as envisaged in the recent UK Governments’ joint consultation.  Since we’re undertaking this ahead of consistent collections or additional infrastructure investment occurs, there may be areas where the Steering Group feel it is too early yet to make that decision, but that’s our aspiration. And to support that move, OPRL has commissioned consumer insight research on the most effective calls to action for our labels in future.”

Members of the Steering Group are:

Stuart Lendrum, OPRL Board and Chair of the Steering Group
Helen Bird and Adam Herriott, WRAP
Alison Bramfitt, Nestlé
Paul East, RECOUP
Iain Ferguson, Co-op
Keith Freegard, OPRL Board and BPF
Mandy Kelly, ACE UK
Adam Read, Suez and CIWM
Robbie Staniforth, Ecosurety
Carole Taylor, LARAC
Simon Weston, CPI
Jane Bevis, OPRL Chair
Richard Parker, OPRL Programmes Manager
Alice Harlock, OPRL Membership & Marketing Manager

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