WRAP’s annual recycling tracker discovered that over half of the UK population would like to know what their recycling becomes.
This has formed the theme of this year’s Recycle Week- ‘Recycle- it’s worth it’.
Recycle Week, which started on the 25 September, is a yearly celebration of recycling from WRAP’s Recycle Now campaign.
It aims to gather people to recycle the right things more often and show the transformations of these materials after they have been recycled.
Each day of Recycle Week will focus on a certain material, with animations illustrating what items can be recycled back into.
This includes items that usually end up in residual waste such as aerosol cans, shampoo bottles and food waste.
Sponsors for this year’s campaign includes: The Co-op Group, Currys PC World, John Lewis, The Ocado Foundation and Wilko.
All sponsors are offering amazing prizes for competitions that will run throughout the week.
WRAP head of resource management Linda Crichton said: “Recycle Week is a great opportunity to remind people why their recycling efforts are worth it. We know from our research that there is still some confusion over certain items, but there is also the appetite to understand more about recycling, and some people want to be really good recyclers, which is really encouraging. We have to get the right messages out there about exactly what can be recycled and the more support we can get, the better! Last year the campaign reached over 10 million people and we want to reach even more this year.
“There’s still time to support Recycle Week, whether you’re a local authority or a business. To help we have lots of free, customisable resources like posters and fliers that can be downloaded from our Resource Library, plus a Partner Resource Pack with readymade posts and tweets for Facebook, Twitter and Instagram, as well as other ideas for how you can get involved.”
