A study has shown new and emerging barriers that are preventing householders from recycling effectively.
The research from WRAP, supported by Defra, Zero Waste Scotland, and the Welsh and Northern Irish governments showed that householders can be confused by the introduction of new materials for recycling such as plastics and food waste, or lack confidence in their ability to recycle due to changes in collection services combined with uncertainty of what is required of them.
The report, Barriers to recycling at home, suggested that councils and waste management companies can help residents overcome these challenges by providing clear, simple messages around what can be recycled locally.
WRAP has also revealed it will be refreshing its Recycle Now communication resources in 2015 to aid with this as well as relaunching its postcode locator tool that allows residents to get up-to-date information on their local recycling scheme.
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WRAP director Marcus Gover said: “In the past ten years we’ve seen a significant rise in recycling rates. However, we still have a long way to go.
“Using the findings of the Barriers to recycling at home report, we know where to focus our attention when giving support and guidance to partners, ensuring that they are able to offer the right services which allows more residents to recycle highly effectively.”