Pringles manufacturer Kellanova has created a tube for the popular snack made primarily with recycled paper.
Consisting of 90 per cent fibre, with a recyclable plastic lid and without the traditional steel base, the new packaging is available now in Tesco stores.
The hyperbolic paraboloid shaped crisps have been contained in the same iconic cans for more than half a century.
But following rigorous testing, the new-look tubes have been given the green light to hit supermarket shelves, with almost 50m of them expected to be sold in the next 12 months.
Kellanova UK managing director Chris Silcock said: “We’ve worked hard to develop and test a recyclable Pringles paper tube and we made significant investment in new technology to enable our factories to produce it.
“Not only is it widely recyclable but it keeps the chips fresh and tasty and protects them from breaking, which helps to reduce food waste.”
Paul Sanderson, chief executive of the Recycling Association, added: “It has taken a great deal of research and development to achieve a fully paper-based tube with a paper end that also keeps the Pringles crisps as fresh as before.
“It is a fantastic example of what can be achieved when manufacturers decide they want to create packaging that is easy for the consumer to recycle, and I hope others follow Pringles’ example to help us all get closer to a circular economy.”
