Prodware offer CRM solution to waste sector to help with the circular economy


Recycling and waste software specialists Prodware has launched a new Microsoft Dynamics CRM that will help businesses work smarter and more collaboratively.

As the circular economy will demand waste companies collaborate more along the supply chain, the new solution will help companies improve customer relations, project management, collaboration, bid management and sales processes.


It can also be used as a far reaching sales, marketing and customer services tool that perfectly complements the existing Microsoft Dynamics ERP-based solution Prodware Adjust Waste and Recycling.

Serious Waste Management has already decided to use the new CRM solution.

Managing director Graham Sparkes said: “We’re excited to be working with Prodware UK on this. It should help us to improve our relationships with customers and streamline operational workflows. Anything that makes things simpler and more efficient can only be a good thing for us and our customers.”

Prodware UK sales & marketing director Mark Breeden said: “Prodware understand that we are best placed to support the waste management and recycling sector because we recognise market needs and we have also seen how Microsoft Dynamics CRM can support organisations achieve best practice in sales, marketing and service processes.

“With 150 skilled CRM personnel, Prodware can marry up sector and solution experience to help connect the circular economy and support better ways of working.”