Supermarket Sainsbury’s is to fight food waste with a £1 million fund available to towns and cities across the UK.
The commitment is the second phase of its Waste Less, Save More strategy, which is designed to help households save money by reducing the amount of food destined for the bin.
The funding will be made available to towns and cities that are Waste Less, Save More discovery communities. Over 110 have signed up to the scheme so far.
Sainsbury’s head of sustainability, property, engineering and environment Paul Crewe said: “Today marks a significant milestone in our Waste Less, Save More programme as we broaden out our focus from a single trial town to sharing our learnings with communities up and down the UK.
“With well over 100 communities already signed up, the response so far has been overwhelming and really highlights that the nation is waking up to food waste.
“Not only will a reduction have a huge environmental impact, but with families throwing away £700 a year on uneaten food, it will help put more money back in the pocket of British people too.”