Two in five Brits claim they are more likely to buy crisps if they come in recycled packaging.
Amcor polled over 2,000 consumers in the UK last month about the popular potato snacks.
It revealed last week that 40 per cent of those questioned said recycled packaging would influence a buying decision.
Meanwhile 28 per cent agreed that environmental impact was as important as taste when weighing up crisp choices.
Amcor recently launched packaging for British crisp brand Burts featuring more post-consumer materials than virgin.
Sally Liggins, key account manager, snacks and confectionery, for Europe, the Middle East and Africa at Amcor, said the survey results “show just how important it is for brands to invest in recycled materials”.
She added: “It’s important not to underestimate how impactful and easy switching to recycled content can be.
“Together with Burts, we proved that it’s not only possible but a smart, future-ready move that resonates with eco-conscious consumers and supports sustainability progress.”
