Energizer has produced a new battery that is made with 4% recycled batteries.
Believed to be a world first, the AA Energizer EcoAdvanced battery is the company’s highest performing alkaline battery.
Scientists at the company created a new approach that refines and transformed recycled battery material into a high-performance active ingredient.
When used in conjunction with energy rings, this results in a long-lasting battery that reduces the amount of virgin material used, and reduces the amount of batteries consumers need to power their devices.
Secondary Commodity Markets 2015 – the conference for buyers and sellers of recyclable materials takes place on 3 March 2015 in London. Find out more here
Energizer Holdings chief marketing officer Michelle Atkinson said: “Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining performance. Our scientists welcome a challenge and have spent the past seven years creating just that – Energizer EcoAdvanced – our highest performing alkaline battery and the world’s first AA battery made with four per cent recycled battery material.
“Our future innovations will continue to reduce the impact Energizer batteries have on the planet. By 2025, our vision for Energizer EcoAdvanced is to increase the amount of recycled battery material ten-fold to 40%.”