adidas to develop sportswear goods that are never thrown away


Global sports brand adidas plans to develop a technique that could see people wearing items made with material that was once warn by footballer Lionel Messi.

adidas plans to develop a range of sporting goods in which every gram of material will be broken down and remoulded again in a waste-free, adhesive-free process that gives consumers more scope for personalisation than ever before.


Barcelona and Argentina footballer Lionel Messi said: “I am proud that adidas is working to make sure that all of their boots, including mine, are being made in a way that protects the environment. For me, this is the future of football.”

Sport Infinity is a research project led by adidas and funded by the European Commission, which brings together a variety of industry and academic experts, and combines broken-down sports products with excess materials from other industries.

Therefore, football boots of the future could contain everything from carbon used in aircraft manufacturing to fibres of the boots that scored a goal in the World Cup.

The plan is that adidas will create a super material that turns every sports fan into a product designer. A pair of boots can be restyled as the wearer wants without worrying about waste.

adidas vice-president technology innovation Gerd Manz said: “This is a game-changing development for football fans.

“Over the next three years, Sport Infinity aims to end the days of throwing away football boots.

“Instead, every pair of boots is not just recycled but reimagined to the consumer’s most personal specifications.”