Aluminium recycling organisation Alupro is joining the list of guarantors of the OPRL packaging labelling scheme.
Alupro will represent aluminium packaging in the partnership along with other guarantors ACE UK, CPI, INCPEN, LARAC and RECOUP.
This means they will work alongside representatives from sectors including paper and card, cartons, plastic packaging, local authorities and brands on developing the label that advises people how to recycle an item.
Alupro chief executive Rick Hindley said: “We are delighted to become a guarantor to OPRL. Our members recognise the huge importance of clear messaging to consumers to encourage recycling, and on-pack recycling labelling is a vitally important element of the communication toolkit. We look forward to working with OPRL and its partners to further develop a clear and unambiguous labelling system.”
OPRL chair Jane Bevis added: “Our strength lies in the broad coalition of organisations supporting our labelling scheme and recyclability evaluation and design activities. The public and participating businesses know that the same evaluation framework and rigour is applied to all packaging, and the same simple and easily recognisable recycling information given to consumers. That’s why, in just 10 years, our labels are so widely recognised and trusted.
“We share with all our guarantors a commitment to support the growth of a circular economy in packaging and packaging materials. This closer relationship with Alupro broadens the range of materials covered, enabling us to draw on their expertise and insight into aluminium packaging-related issues. We continue to develop the right tools to support members in responding to the evolving policy agenda, delivering more recyclable packaging ranges and engaging consumers more effectively in recycling that packaging.”