A consortium involving Procter and Gamble and Tesco is investigating ways to recycle bottles that aren’t always captured for recycling.
Working with LRS Consultancy, TerraCycle, Somerset Waste Partnership and Gloucestershire Joint Waste Team, a trial will be conducted where the public in Gloucestershire and Somerset can recycle trigger tops and flip caps from their air and home care plastic bottles at specific large Tesco stores and recycling centres.
Febreze products are being used in communications materials and Procter and Gamble’s marketing channels will be used to engage the public, including on www.supersavvyme.co.uk.
Secondary Commodity Markets 2015 – the conference for buyers and sellers of recyclable materials takes place on 3 March 2015 in London. Find out more here
Trigger tops on plastic bottles that allow products to be sprayed are often made from a different plastic to that in the bottles and often contain a metal spring and ball bearing that can be recycled.
LRS Consultancy managing director Dee Moloney said: “We know non-drinks plastic bottles, like Febreze and Fairy, are often forgotten when recycling at home. By collaborating with large corporate and brands, we are looking to see if this will help influence consumer recycling behaviour. We want to find out whether brands can help persuade residents to recycle these types of plastic bottles and also become more committed to recycling, making additional effort to recycle different types of plastics at locations away from home.”
The trial is funded by Procter and Gamble and WRAP as part of Courtauld Commitment 3.