Resource efficiency specialist Ecosurety has collaborated with environmental charity Hubbub to increase quality recycling in the UK.
The partnership will see two consumer-facing campaigns a year, funded Producer Responsibility compliance evidence money and implemented by Hubbub.
Ecosurety members’ evidence money will go towards consumer awareness campaigns via its Circularity platform, increasing both transparency and UK recycling.
It is also expected to produce more recycling evidence, decrease costs for producer members and could provide a focus on packaging, batteries and or WEEE recycling.
Previous campaigns by Hubbub included a coffee-cup recycling initiative, leading to 1.2 million being recycled and interest from Germany, the redistribution of food to charities and voluntary organisations, as well as its upcoming campaign to increase plastic recycling.
Ecosurety and Hubbub will also see producers and recyclers debate about which campaigns should be prioritised across Producer Responsibility compliance.
This Autumn, the two companies will promote a public awareness campaign with help from various retailers to encourage households to recycle domestic batteries.
Ecosurety managing director James Piper said: “We strongly feel that if UK consumers were better informed and therefore better able to care about recycling best practice, our recycling rates would increase even further. The collaboration with Hubbub and use of compliance evidence money that has already been spent by producers, aims to fix this disconnect between the consumer and the waste and recycling industry.”
Hubbub chief executive Trewin Restorick added: “Working with dedicated and passionate partners such as Ecosurety, which is uniquely positioned to connect recyclers with major brands and create sustainable change, is key to Hubbub’s approach. We are committed to creating campaigns with tangible impacts and longevity, and are excited to devise awareness-raising campaigns to help UK consumers make better choices about how and what they recycle.”