Drinks manufacturer FrieslandCampina will use 100% rPET in its bottles from February in UK, Netherlands, Belgium and Hungary.
However, it will keep the whole bottle label to protect the products, but has developed a ‘zipper’ that makes it easy to remove the label.
FrieslandCampina global director packaging development Patrick van Baal said: “With the 100% recycled PET bottle, FrieslandCampina is taking a new step in making its packaging circular.
“Our ambition is to become fully circular. That is why we are increasing the recycled content of our PET bottles from 20% to 100%. This step is crucial because in order to achieve our sustainability goals, all packaging must first become recyclable and/or reuseable.”
The dairy drinks brand estimates that the move will prevent the manufacture of 1.9 million kilos of new plastic.