A nationwide pet food packaging recycling scheme has been launched by Mars Petcare UK and TerraCycle.
Mars Petcare owns brands including Whiskas and James Wellbeloved.
Believed to be the first scheme of its kind in UK and Europe, it will offer pet owners the chance to recycle packaging into items such as park benches and fence posts.
Other pet food manufacturers are being invited to join the scheme by Mars Petcare.
Pet owners will be able to drop off packaging such as pouches and flexible plastic packaging at various locations around the country or post them for free to TerraCycle for recycling.
TerraCycle Europe general manager Laure Cucuron said: “It’s vital that we work to reduce the amount of packaging that goes to landfill, and making this programme open to any eligible packaging in the market is a significant step towards achieving this.”
