Major personal care products manufacturer Colgate-Palmolive has agreed to make three out of four of its main packaging categories 100 per cent recyclable by 2020.
Following dialogue with US environmental organisation As You Sow, the company has agreed that in its home, pet and personal care categories, it intends to make all packaging fully recyclable.
It had also pledged to work on its fourth packaging category towards developing a fully recyclable toothpaste tube or package.
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Colgate-Palmolive has said it will increase the average recycled content of its PET and PP plastics and paper/card packaging to 50 per cent by the same date.
As You Sow senior vice president Conrad MacKerron said: “We congratulate Colgate-Palmolive on its leadership in phasing out unrecyclable packaging. Huge amounts of embedded value and energy are being buried in landfills. These packages should be designed to be recycled, reducing the use of virgin natural resources and mitigating emissions that contribute to climate change.”