Every Can Counts is working with independent petrol station owner Chartman Group to provide can recycling facilities on its forecourts.
A pilot scheme has been launched to see whether drivers recycle cans on the forecourts using Every Can Counts bins with the aim of rolling it out to others.
Every Can Counts brand manager Jonathan Easthope said: “Recent research has shown that 44% of all drinks cans purchased in the UK are consumed outside of the home, so petrol forecourts are in a strong position to help customers easily recycle these empty cans on the go and do their bit.
“This is the first pilot scheme of its kind for the sector, so we are delighted to be working with the Chartman Group and hope to encourage other forecourts to get on board as a result of this activity.”
Research has shown that 3% of drinks cans are bought at petrol stations in the UK, which adds up to 18 million per week.
Chartman director Clive Sheppard said: “We hope to scale this up to all eight Chartman sites after Christmas, and then in turn, through the Petrol Retailers Association, the whole forecourt industry, thereby making a significant contribution to recycling activity.”