Tesco hopes to take more than 300 tonnes of cardboard off the market annually with an innovative new product.
The supermarket giant launched a kitchen foil roll it claims is the first in the UK not to have a central tube.
It is produced on a new rolling machine that coils aluminium foil tightly around a spindle then pumps air through vents to release it intact.
Tesco said it would require 12.5m fewer cardboard rolls every year because of the move.
Technical manager Bronwen Williams said: “This new machine has revolutionised foil production, saving hundreds of tonnes of cardboard from needlessly being made in the first place.
“We are continually looking at ways in which we can cut down on packaging in order to help the environment and hope, after starting with our top selling kitchen foil line, that we will be able to apply this to the rest of our foil range.”
The retailer last week launched soft toilet rolls and kitchen towel made from cardboard recycled from home delivery boxes, cardboard tubes and corrugated card.
Tesco says it has slashed packaging by more than 4,500 tonnes since 2020.
